Jessie Yang

Prior to joining CBC Law, Jessie worked at the top tier intellectual property law firm Knobbe Martens. She is experienced and passionate about trademark clearance, prosecution, enforcement, and portfolio strategy for both startups and multinational brands. She advises clients on trademark registration before the USPTO and manages trademark filings worldwide. She also leads enforcement efforts including oppositions, cancellations, and online brand protection. Jessie brings a practical and business focused approach to helping clients build and protect brands.

Career Highlights

  • Managed trademark portfolios and led trademark clearance, domestic filings, and international filings for multiple Fortune 500 companies in the beverage, software, and medical device industries
  • Successfully overcame various USPTO refusals in trademark applications, including likelihood of confusion and descriptiveness refusals
  • Developed creative and effective trademark enforcement strategies, including drafting cease and desist letters, and defended clients against meritless infringement claims